Designer Bios

In 1913, Fratelli Prada, or the Prada Brothers, started their leather goods business. Like many Italian fashion houses, Prada began by creating lasting and handcrafted leather goods by taking advantage of Italy's accomplished craftsmen. For decades, Prada honed and expanded its leather craft and expertise. This singular devotion to quality in leather craft keeps Prada at the forefront of fashion leathers. Prada's handbags, wallets, key cases and leather accessories show unparalleled workmanship and use the world's finest materials.

In 1978, Prada has expanded from leather goods to haute couture. And with Miuccia Prada, or Miu Mui as she is known, as the lead designer, Prada has captured the pinnacle of design is Italy and the rest of the world.

Mrs. Prada, as her workers call Miu Miu, was a one-time mime, a one time communist, and is now a fashion icon. She designs by staying true to what she personally envisions. She does not follow trends, but rather creates fashion standards. By following her own vision, Prada defines fashion. Her creations are self-inspired. Her designs, like Venus rising, are complete visions of femininity, strength and beauty.

Miu Miu is an individual who constantly searches to challenge herself. To her, restraint breeds incredible creativity. She will, for instance, create a collection in a color that she doesn't like, simply to find the essential beauty in her designs. She seeks to transcend her medium, and to create designs and objects that are as much art as they are clothing and accessories. Miu Miu is perfectly Italian: Formal, wildly passionate, inspired, reserved, traditional, contemporary. Prada is Italy. Italy shapes and defines the designs. But it is not the Italy of guidebooks and movies that move the muse of Prada, but rather the Italy that exists in the hills of Rome, the sands of Sicilian shores, and the northern mountains. Italy is expressed through Prada's choice of materials, Prada's folds and creases, Prada's stitchery. Essentially Italian, essentially Prada.

Prada is the ultimate. Prada is divine. Prada is perfect. Prada handbags are the epitome of handbag perfection. Am I making myself clear here? I love Prada. So, I guess that you all remember the television show Friends? Well, the Jennifer Aniston character, Rachael, has a similar feeling about Prada. In my favorite scene, she is planning her life, plotting out the timeline of her engagement, her wedding, and the birth of her children. She says, "Prada had five years to maternity clothes!" That is how important Prada is...you need to plan your life around what they design. Prada is essential. View Prada products >