Designer Bios

Fendi is simple, fabulous joy. There is no other design house with the same mix of bling, beauty, and body than Fendi. With a constant nod towards flirt, and a constant desire to be admired, Fendi handbags are singular in their mission: Fendi handbags make you a star.

Why hide in classic, or cower behind tradition? Fendi is a modern classic; Fendi is an unabashed stand against boring. Fendi handbags are glorious, exciting, and perfect.

Since 1918, Fendi has been putting their mark on fashion in leather, accessories, and fur. In the 1960's Karl Lagerfeld joined Fendi, and revolutionized the fashion industry by creating manufacturing techniques and designs that changed couture furs from heavy, stiff pieces of outerwear, to the flexible light fashions that they are today.

Lagerfeld, along with the Fendi sisters, Paola, Carla, Anna, Franca, and Alda, have continue to innovate and truly drive the world of fashion. The "Zucca", the signature double F logo that marks the Fendi line, is known throughout the world and remains as an enduring mark of forward fashion, fanatic quality, and fearless design.

Although Fendi originally made its mark as a fur company and continues to sell furs, today the company creates widely heralded prêt-à-porter (ready to wear) line, gorgeous handbags, wallets, luggage and other leather accessories, sunglasses and eyewear, watches and fragrances. There is little in the fashion world that Fendi does not touch, and little fashion Fendi does not influence. With Lagerfeld and the Fendi sisters as the continual driving force behind the brand, Fendi will continue to experiment and expand, continue to imagine and innovate, and continue to create some of the world's most breathtaking and inspiring fashion designs. View Fendi products >